Simple vs. Custom Pool Designs: What Costs More in Arizona?

When Arizona homeowners start shopping for a pool, they quickly discover a wide range of price points. A basic pool quoted at $38,000 can be just as functional as a custom showpiece that costs $120,000. Understanding what drives that cost difference helps you make smart decisions about where to spend — and where to save.

What Is a Simple Pool Design?

A simple pool typically includes:

• A standard rectangular or kidney-shaped shell (typically 12x24 to 16x32 feet)
• Standard white plaster finish
• Basic single-speed pump and filter
• LED light package
• Basic concrete or cool deck surround
• No water features or spa

In Arizona markets like Gilbert, Marana, and Litchfield Park, a well-built simple pool from a reputable builder typically runs $35,000–$50,000.

What Is a Custom Pool Design?

Custom pools are designed specifically for your backyard, lifestyle, and aesthetic preferences. They may include:

• Freeform or geometric shapes with curves and angles
• Raised bond beam or elevated spa
• Water features (waterfalls, deck jets, rain curtains)
• Grottos or swim-up bars
• Beach entry (also called zero-entry)
• Travertine or natural stone decking
• Premium pebble or quartz interior finish
• Automation and smart controls
• Outdoor lighting design

Custom pools in premium Arizona communities like Scottsdale, Paradise Valley, and Arcadia Proper regularly range from $75,000 to $150,000 or more.

Feature-by-Feature Cost Breakdown

Here's how individual upgrades affect the price of a pool build:

• Freeform shape vs. rectangle: Add $2,000–$5,000
• Pebble finish vs. plaster: Add $4,000–$8,000
• Attached spa: Add $10,000–$20,000
• Waterfall feature: Add $3,000–$8,000
• Travertine deck vs. cool deck: Add $5,000–$15,000
• Automation system: Add $2,000–$5,000
• LED color lighting upgrade: Add $500–$2,000
• Beach entry: Add $5,000–$10,000

Which Is Right for You?

A simple pool built by a quality builder will give you years of enjoyment and excellent value. If your budget is $40,000–$55,000, a clean, well-executed simple pool in Gilbert, Queen Creek, or Fountain Hills is an excellent investment.

If your budget allows for more, strategic upgrades like a spa, pebble finish, and travertine deck add real enjoyment and significant resale value — especially in higher-end communities like Carefree, Oro Valley, and Paradise Valley.

Talk to a Builder About Your Budget 

Island Style Pools designs and builds pools at every price point. We help homeowners across the Phoenix and Tucson metro areas make the most of their budget. Contact us today for a personalized design consultation.

Need the best pool deck material for Arizona? Check out Real Island Stone.